Campaign Management

Multi-channel campaign management allows deal designations, regulations and communication to customers via websites, mobile applications, social media, call centres and e-mail of companies.

Taking the road with the goal of providing its customers with the right products and services at the right time and through the right channel, CALIGO provides a through support in subjects of data mining, customer segmentation, customer-event triggering, next-best-action and campaign optimization with its business partners in this adventure.

At the stage of providing Campaign Management service, CALIGO intensively prefers and applies Kafka and Evam application to stream data; ODI, Informatica, IBM Data Stage application to create transformations and datamarts; and PEGA for correct decisioning.