Companies need to improve quality of their data to prevent potential reputational damage, missed opportunities, penalties, and risks in decision-making. According to KPMG’s Global CEO Report, 84% of CEOs are concerned about the quality of the data they’re basing decisions on. The fact is that no single department or tool can totally prevent data quality issues. By making data quality everyone’s job, you maximize your organization’s ability to resolve data quality issues before they impact your business.